Sex: MALE & FEMALE
Single / Married / Married with children / Co Habiting / Gay / Lesbian / Bisexual
Demographic Details:
The main audience is for people living in the UK who are in full time employment and earning a steady income. However, the product is aimed at a wide ranged audience, with a wide range of demographics. People from both the countryside and from cities, houses, apartments and flats, and for people worldwide.
Income Details:
There are a mixed group of people and groups that I am aiming the product at:
The upper middle class who would most likely work with a professional or administrative environment with an earning of around £50k and over.
The middle class who would work in maybe a management role or who are established in the practice amongst other colleges in a professional environment, with an earning of £35k - £50k.
The lower middle class who would work in management in a small part of a large company or in an administrative role earning £25k - £35k.
Leisure Details
Going to the gym.
Cost: £30 per month. (membership)
With friends or just to stay healthy.
Dinner Parties.
Socialising with friends either being a guessed or a host, usually about once a month.
The main audience is for people living in the UK who are in full time employment and earning a steady income. However, the product is aimed at a wide ranged audience, with a wide range of demographics. People from both the countryside and from cities, houses, apartments and flats, and for people worldwide.
Income Details:
There are a mixed group of people and groups that I am aiming the product at:
The upper middle class who would most likely work with a professional or administrative environment with an earning of around £50k and over.
The middle class who would work in maybe a management role or who are established in the practice amongst other colleges in a professional environment, with an earning of £35k - £50k.
The lower middle class who would work in management in a small part of a large company or in an administrative role earning £25k - £35k.
Going to the gym. Cost: £30 per month. (membership) With friends or just to stay healthy. Dinner Parties. Socialising with friends either being a guessed or a host, usually about once a month.Leisure Details
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